This could be WHY you aren’t attracting your dream clients
You’re a kick-arse business woman (yep, really!) destined for great things. You’re passionate as hell about your clients and the services you offer. So … why aren’t clients lining up around the block for what you’ve got?
You haven’t failed (and you’re definitely not ready to wave the white flag) … but you’re starting to feel like maybe you’re failure adjacent or something. You have awesome offerings that you know are game changing. Your target market should be getting butterflies – and click happy ‘buy now’ index fingers – when you launch a new service or product … but it’s just not happening for you. And you can’t figure out why.
Why some businesses succeed (while others fail)
As an in-demand brand and web expert, I’ve been exposed to a variety of businesses, as well as a range of business styles, approaches and philosophies. And while identifying just one factor to predict business success or failure is nearly impossible, I have noticed something very interesting …
The businesses that achieve astronomical success always have their brand fundamentals in place before they introduce themselves to the world.
Wait – don’t tune out.
I know people can lump brand fundamentals in with other boring stuff like doing your taxes, and ironing, and emptying the goddamn dishwasher again.
(Seriously, you don’t even have that many dishes. It has to be a glitch in the matrix.)
But your brand fundamentals are actually really sexy. And interesting. And powerful. They’re like the nerdy girl that takes off her glasses and you’re like … phwoar. Holy hotness, batman.
Sidenote: I’ve probably watched too many 90s romcoms.
And the queen of brand fundamentals is …
“Come on, Jenna. I know WHY I’m in business … so I can have a roof over my head and yummy food in my belly.”
Nice try, lady. But you know it goes deeper than that. There are PLENTY of things your talented butt could be doing to earn a living. But you’re here, now, in your awesome business. So … why?
A lot of people confuse their WHY with their WHAT or even their HOW. Which sounds like a Dr. Seuss riddle, but bear with me.
You see, running a business without having a clear WHY is like trying to drive through dense thick fog with no lights on!
But knowing your true WHY turns on your fog lights.
- Gives you crystal clear brand clarity.
- Ripples through your brand and helps you to define every part of your business.
- Ensures every decision you make is aligned perfectly with your core reason for even starting your business.
- Speaks directly to your ideal audience and tells them WHY YOU. Why should they care your business even exists?
So, can you see how it’s kinda important? …. I mean if you haven’t got a clear why then why would someone hire you? Why would they buy your products or sign up to your course?
“Okay, Jenna, you’ve convinced me. How do we figure out this WHY thing?”
How to define your ‘why’
Let me set the scene:
MY WHAT: I design brands for business women.
MY WHY: To help female entrepreneurs become UNSTOPPABLE with fearlessly authentic and kick-ass brands.
There is a big difference between WHAT I do and WHY I do it. My why is the platform my business is built on. It inspires me and gives clarity and direction to anyone I hire within my business.
My clients hire me because of my why; it inspires them, and they feel that my why is the solution to their problem!
The magic that happens in your business when you dig deep that little deeper and find your why is outta this world.
You will feel more focused and more aligned with your brand … making it a total breeze to promote and market your business to your ideal client. So, boss lady ready to make a change?
Define and refine your WHY with my free worksheet
Snap up your free ‘WHY YOU’ worksheet and I’ll show you how to perfect your WHY and get on the path to CRYSTAL CLEAR BRAND CLARITY. Aka the thing that’s going to help you level-up your biz and achieve the success you’re dreaming of!
Sound good? Pop your details down below to get your hands on a copy now!
Hi, I am Jen the design boss lady behind Jenna-Rae designs. I help female entrepreneurs become UNSTOPPABLE with fearlessly authentic and kick-ass brands.